| Creative Notes | |||
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Monday, May 05, 2003 ( 3:20 PM ) Steve I have found it helps the creative process if you understand how the mind works. Many experts say that your mind is a goal-oriented mechanism. This means that those things you focus on tend to expand. The computer field holds a couple examples of goal-oriented mechanisms. For example, a linear program may try to maximize a goal such as Max CD Yield. The variables are then manipulated until the highest yield is reached. See Excel's Solver for an example. If you are reading this you've probably used Google -- another goal-oriented mechanism. When you say 'Show me web pages about creativity' it delivers this goal to you. When I want to learn something new I often say to myself something like 'Show me how to be more creative.' When I tried this several months ago a series of events occurred that helped me learn about creativity. A friend happened to invite me to a presentation by Jackie Huba - Ben McConnell and Jackie authored the book: Creating Customer Evangelists (www.customerevangelists.com). I recommend this book to anyone interested in marketing and creating loyal customers. Within this book there's a chapter on a a company that created a tool called the KnowBrainer -- its a creativity tool that you can hold in the palm of your hand (www.solutionpeople.com). This tool triggered a thought that lead me back to the book Applied Imagination. By using the stories and concepts in Applied Imagination along with the KnowBrainer I have significantly expanded my ability to be creative. # |
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